wunderloop leads Europe in advertising privacy

wunderloop becomes the second company to gain EuroPriSe certification

LUXEMBOURG, 19 November, 2008 – wunderloop (www.wunderloop.com), Europe’s leader in behavioral targeting, has announced that it has become only the second European company, and the first in Germany, to be awarded the European Privacy Seal - ‘EuroPriSe’. The award was given in recognition of wunderloop’s ongoing commitment to privacy protection and data security and was presented at the Online Marketing tradeshow in Düsseldorf.
EuroPriSe is the first standardized pan-European certification of IT products and IT-based services founded on European privacy protection laws. The EuroPriSe project, a consortium of nine partners from eight European countries led by the Independent Center for Data Security of the Federal German State of Schleswig-Holstein (ULD), is backed by the European Commission.
The EuroPriSe certification was awarded following an intensive, two-step evaluation where the auditors concluded that wunderloop’s Integrated Targeting Platform is exemplary in its protection of privacy and data. wunderloop’s approach to behavioral targeting differs from others, as it collects information about Internet users’ surfing habits but uses no data that could be traced to real people. It also does not store IP addresses that have been used to access content. Instead, wunderloop uses proprietary analysis processes to determine user demographics, such as gender and age group, as well as users’ current interests.
Kirsten Bock, manager of the EuroPriSe project, commented: “EuroPriSe aims to show consumers which companies play by the rules of privacy protection, in a reliable, transparent and trustworthy way.”

“The EuroPriSe certification means a great deal to us,” said wunderloop CEO Torsten Ahlers. “It confirms our enduring commitment to privacy protection and, by extension, consumer protection.”

About EuroPriSe
The EuroPriSe consortium consists of 9 partners from 8 EU member states and is led by the Independent Center for Privacy Protection Schleswig-Holstein (ULD). The other project partners are the privacy protection authorities of Madrid (Agencia de Protección de Datos de la Communidad de Madrid, APDCM) and France (Commission National de l’Informatique et de Libertés, CNIL), the Austrian Academy of Sciences, Metropolitan University in London, Borking Consultancy in the Netherlands, Ernst and Young AB in Sweden, TüV Informationstechnik GmbH in Germany, and VaF s.r.o. in Slovakia.
Further information is available at: www.european-privacy-seal.eu.

About wunderloop
As Europe’s leading provider of integrated targeting services, wunderloop makes it possible to precisely target specific demographics online: its ‘wunderloop custom’ and ‘wunderloop connect’ applications collect information about users’ online behaviour. The company makes all of its targeting and analysis methods available on an integrated platform, enabling its customers to target Internet users with the right ads, content and relevant shopping offers.
The Independent Center for Privacy Protection Schleswig-Holstein (ULD) and the technology and privacy authority TÜV Rhineland have confirmed that wunderloop’s information and data processing complies with all privacy protection laws.
wunderloop was founded in 1999 by Ulrich Hegge and Frank Conrad, is headquartered in Luxembourg and has offices throughout Europe. The German company has its head office in Hamburg.

wunderloop Achievements
• wunderloop won the “Red Herring 100 Europe” in 2007, the “2007 Innovation Award” and the “European Seal of E-Excellence” for its innovative technology.
• wunderloop’s clientele includes well-known marketers and publishers such as T-Com/T-Online, ad pepper media International N.V, AOL, G+J Electronic Media Services, Telecom Italia, Tiscali, CondeNast, Marktplaats (an eBay company), Mondadori Digital Publishing, Orange, SBS TV and Ilse Media. The majority of Germany’s 30 biggest marketers rely on wunderloop technology.
• In early 2007, a group of investors centered around Atomico Investments, co-founded by Niklas Zennström and Janus Friis (co-founders of Skype) and Klaus Hommels provided the company with millions of euros in capital for its continued international expansion.
• wunderloop’s supporters include Bernd M. Michael, Chairman of Grey Advertising and Christiane zu Salm, a member of the Burda Verlag board of directors and a partner at Neva Media.

Enquiries:
Carolin Mindermann
wunderloop
Email: carolin.mindermann@wunderloop.com
Tel: + 49 40 43207 875

Kathy Johnson
Consort Partners for wunderloop
Email: wunderloop@consortpartners.com
Tel: + 1 415 823 9566